“I hope my jewelry enchants the wearer with a sense of joy and celebration. If it adds a touch of radiance to their presence, that truly makes me happy,” says Tana Chung.

Tana Chung’s journey into jewelry design began in an era when serendipity shaped careers—a time when being discovered on the street could lead to unexpected opportunities. While studying fashion and product design at university, she was invited to host a cable TV show, an exciting experience—except for one thing: the sponsored outfits that restricted her self-expression. To break free, she began designing her own accessories, laying the foundation for her future brand.

Chung’s creations emerge through pure sketching on a notebook—a meticulous process of refining forms until they feel effortlessly harmonious. She sketches hundreds of variations, cuts them out, and places them against her face to ensure they enhance natural beauty—much like playing with vintage paper-doll dress-ups with an artist’s precision. The result is jewelry that is playful, refined, bold yet wearable—a reflection of her distinct imagination and design philosophy.

Just like her name, consisting of the Korean characters for "Different" (타, Ta) and "Beauty" (나, Na), Chung’s pieces embrace a balance of originality and elegance, redefining modern jewelry with a fresh, vibrant spirit.

Bespoke Concierge & General Inquiries

For general enquiries or bespoke requests regarding Tana Chung Jewelry, please contact us at:

hello@tanachungjewelry.com